Getting leads through a Facebook business page and using ads for product branding can be an effective marketing strategy. Here are some best practices and ad types you can use to achieve these goals:

**Getting Leads through Facebook Business Page:**

1. **Engaging Content**: Create engaging and valuable content that resonates with your target audience. This could include blog posts, videos, infographics, and other shareable content.

2. **Call-to-Action (CTA)**: Use clear and compelling CTAs in your posts to encourage users to take action, such as signing up for a newsletter, downloading a free resource, or filling out a lead generation form.

3. **Lead Magnets**: Offer valuable lead magnets, such as e-books, whitepapers, templates, or webinars, in exchange for users’ contact information.

4. **Facebook Lead Ads**: Utilize Facebook’s Lead Ads feature to create lead capture forms directly within the ad. These ads make it easy for users to submit their information without leaving Facebook.

5. **Contests and Giveaways**: Host contests or giveaways that require participants to provide their contact details for entry.

6. **Messenger Marketing**: Leverage Facebook Messenger to engage with potential leads through automated chatbots or personalized conversations.

7. **Targeted Audience**: Define your target audience using Facebook’s detailed targeting options, including demographics, interests, behaviors, and lookalike audiences.

**Ads for Branding a Product:**

1. **Image Ads**: Use high-quality images that showcase your product and brand identity. The images should be visually appealing and relevant to your target audience.

2. **Video Ads**: Engage users with compelling video content that highlights the features and benefits of your product. Videos can be powerful for storytelling and creating an emotional connection with your audience.

3. **Carousel Ads**: Showcase multiple product images or features within a single ad, allowing users to swipe through and interact with the content.

4. **Slideshow Ads**: Create lightweight video-like ads using a sequence of images and text to tell a story about your product.

5. **Brand Awareness Campaigns**: Opt for Facebook’s brand awareness objective to reach a broader audience and increase your product’s visibility.

6. **Influencer Marketing**: Collaborate with influencers who align with your brand to promote your product to their followers.

7. **Remarketing Ads**: Use remarketing or retargeting ads to reach users who have previously interacted with your brand, website, or specific product pages.

8. **Promotions and Discounts**: Offer limited-time promotions or discounts to create a sense of urgency and encourage immediate action.

9. **Facebook Stories Ads**: Utilize Facebook Stories to showcase your product in a more authentic and ephemeral format.

10. **Interactive Ads**: Experiment with interactive ad formats like polls, quizzes, or augmented reality (AR) ads to engage users and increase brand interaction.

Remember to monitor the performance of your ads regularly and make data-driven optimizations. A well-planned Facebook marketing strategy, combined with appealing ad creatives and targeted audience segmentation, can help you generate leads and effectively brand your product.