Why take an interest in social networks?
While not all businesses have a social media presence, many say they understand the issues. Indeed, these are exchange platforms for Internet users, and brands are one of the many subjects addressed by the latter, whether it is to give an opinion, positive or negative, or to give feedback, share information etc.
In terms of communication, this is therefore an interesting field to exploit which can allow you to optimize the image of your company directly with your customers and prospects.
In an ultra-digital world, the social media strategy is essential! But the training of recruiters is unfortunately not updated in this direction. HR marketing is used too little (or well), which is detrimental to the performance of the HR department at all levels (attracting the right candidates, getting them converted by submitting CVs, retaining employees to make them ambassadors).