Lead generation means all of a company marketing actions can be implemented to attract / stimulate the interest of prospects or customers for a product, brand or service.
The desire to increase sales is in itself a good reason to embark on this marketing strategy. And to better enlighten you, we invite you to discover 5 additional reasons to get into lead generation.
However, if your business has a good lead generation campaign, it will allow your site to be more visible on search engines and therefore you will benefit from more traffic, including prospects who do not know your business. brand or your products.