Build Your Social Media Audience. Social audience building can be unpredictable, but if you have your priorities in order, it’s an effective and fast way to scale your potential user base. Here’s why: on social media, you can engage with users publicly and directly. You can use content to start attracting an audience naturally, or ads (more on those in a moment) to funnel traffic directly, but more importantly, you can actually engage with people.
When you engage with social users—by liking or sharing their posts, or just by engaging them in conversation—you introduce them to your brand. It takes some upfront work, but in a matter of weeks you could theoretically build an audience of thousands to serve as a platform for even further growth.
Blog, blog, blog
Blogging really does drive traffic. We recently ran an experiment where we increased our blogging from twice per week to over 10 posts per week. The result was a 300 percent increase in traffic in just two months. And this isn’t an unusual occurrence.
Promote your blog posts to your email list – This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales
Submit your blog posts to stumble upon – It works!
Become a member of industry Facebook and LinkedIn groups – Offer valuable advice and info to build relationships and drive traffic to your site.
Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
Mention influencers in your tweets – When you cite, quote or mention someone in a blog post, be sure to @ mention them in your tweet when you promote your post.
Make the most of Facebook links – Be sure to include links back to your site in your about page, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones.
Source : www.forbes.com | www.entrepreneur.com
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