In the online business SEO & PPC are in constant competition with one another. At one look it seems that SEO can boost business & at the same moment you think about the instant results mind turned towards the PPC.
SEO is a slow Process comparative to PPC it takes lots of efforts and no guarantee that you can hold the most effective place in SERP for longer. PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market, or start selling a new product with PPC. It takes an expert PPC analyst or a PPC consultant with Experience to review every potential facet of your account, looking for ways to improve on the copy and the landing page.
If you’re new to PPC, you may be unaware that it will cost you less to hire an expert than it will to launch a campaign on your own.
A PPC Consultant Can Win Half the battle by searching the right keywords for you. Keyword research is crucial to your success, and it’s something PPC experts spend a lot of time on initially and throughout the PPC process. If you pick the wrong keywords you can quickly exhaust your budget and your campaign will have very poor returns. There are free keyword tools, such as Google’s Keyword Tool, that anyone can use, but the better tools are usually the paid ones.
A PPC Consultant knows the Drawback of Ad copies as a creative ad copy can boost the CTR & a poor ad can waste money in flow. One of the greatest strengths a PPC expert has is the ability to perform competitive research. PPC experts understand how to find good copy, they study your competition, and they form ads based on what they know works. That kind of copy isn’t something the amateur can do overnight, especially when every word means something.
The right copy can elevate your campaign’s click-through rate and net you more conversions. Do you really want to take a chance on writing the wrong copy?
Relevance isn’t just an SEO term, it’s important in PPC marketing, too. The less relevant you’re landing page, the more money you’re spending on conversions. PPC experts understand not only the principles of landing page design, but also how to test those principles.
A/B testing is a tactic PPC experts use to compare different landing pages and improve conversions. That testing can mean the difference between a 1 percent and 5 percent conversion rate. A good analyst will also have familiarity and access to third-party A/B testing software.
Is There Click Fraud Going On?
If you’re a beginner, then you probably wouldn’t know how to monitor for click fraud. You should expect that there is always going to be click fraud. There may even be some auto-generated clicks to your ads that have nothing to do with click fraud, but may be a bot trying to spider your site for whatever reason.
You need to be able to watch your stats and log files for suspicious activity and when you feel there is click fraud going on, you can report to the search engine and request a refund. Although search engines try to block click fraud, from time to time they will do audits and may give you refunds months later, but this is not to your benefit.
You need to take control of this aspect. If you aren’t an analytical person or don’t have some technical expertise in this area, then it’s best to leave it to the experts.
Unless you have some prior PPC experience yourself, then you shouldn’t attempt to do this yourself. Hire a PPC expert or an agency to handle things for you.