In today’s scenario when traditional businesses are converting rapidly into online business and everyone demanding more customers for their business. What if you’re Product or services display to them who are actually looking for it. No doubt the result would be more sales more customers more business. But getting leads online is not an easy task.
The Most effective way to instant boost your business is by Inorganic or paid advertising. Here I am going to tell you how you can get more leads by using Google Adwords.
It is important to convert online users into potential customers by effective online advertising but it should be in low cost and every PPC Expert should kept this objective in mind.
Following are 5 tips which can help you to get maximum leads in low cost.
- Adrank Optimization
- Quality Score Optimization
- Use a dedicated landing page
- Dynamic Keyword Insertion in Ad Headlines
- Account Level Relevancy
Adrank Optimization : Adrank = Quality Score X Maximum bid so as much as your quality score will high as you will eligible to get best position in low cost.
Quality Score is a dynamic variable assigned to each of your keywords that essentially affects your ad rank and the cost per click. So for a higher Quality Score, you can achieve a higher ranking at a lower cost. So how is a Quality Score determined? There are three factors:
- Click-through rate (CTR)
- Ad relevance – the relevance of the keyword or search query to the ad
- Landing page – the relevance and reputation of your landing page to the ad and the search query
In SEM there are two kind of intrections which can boost any business.
- Interaction between ad copy and online users
- Interaction between online users and website.
If first interaction is higher than it will increase CTR and if second interaction is higher than it will increase conversions.
Landing page optimization for PPC is the process of creating well-designed pages for PPC visitors and optimizing each element on the page in order to maximize the percentage of visitors that complete your desired goal. The ultimate goal of PPC landing page optimization is to build pages that better engage your target audience so you can drive more leads through paid search.
In a nutshell, landing page optimization leads to more conversions, which raises the ROI of your PPC marketing campaigns. Engaging in landing page optimization has two primary benefits for your business:
- More PPC Leads: When your AdWords landing pagesfollow best practices, more of your clicks will lead to conversions. That’s what PPC is all about!
- Better Quality Scores: Targeted, well-designed landing pages achieve better Quality Scores, because they are more aligned with the searcher’s intent. This helps you because higher Quality Scores result in better rankings and lower ad spend.
It’s clear that landing page optimization is essential to Search Engine Marketing (SEM), but that doesn’t mean it’s easy.
Dynamic Keyword Insertion in Ad Headlines - According to Google, Dynamic Keyword Insertion is a feature that can make your ad campaigns more successful by enhancing your CTR. Google’s system highlights and bolds the inserted keywords of your ads which makes your ad unique and highly noticeable. This eventually leads to more clicks and an increase in click through rate.
It is important to note that the keywords which are more relevant to the user’s search queries are highlighted. Thus, it helps in specific targeting by enabling you to compose an ad with the text particularly targeted to the customer’s query. And when your ad reflects what’s on searcher’s mind it receives more clicks. If you think that it can take your much time you should contact a PPC Expert to do it for you.
Maintain Adwords Relevancy - Create Themed Ad Groups-By grouping similar keywords within highly themed ad groups, you will ensure that you can write specific ad copy that matches your selected keywords
Re-Evaluate Your Ad Copy-Lastly, take a step back and make sure that your ad copy contains your main keywords in your ad group. You can also make sure that the keyword shows up in your display.
Above are some essential points which can cut down your adwords budget with same profit. You can use it or consult a PPC Expert or Google adwords consultant.